"My final analysis? No wonder Mercedes has tumbled to 21st in the most recent JD Power Satisfaction Survey. It is mind boggling (instructive too) to witness and experience how such a prestigious brand has fallen so far so fast. And while I've learned something, believe me that it's been no fun being on the receiving end of this knowledge." (from "Mercedes - a case study on how to squander a great brand")
Could it be that buying Chrysler was not such a good idea after all? Read the whole post!
Oh, and being the consummate marketer, Francois can't resist a plug for his upcoming "Innovative Marketing Conference CMO Summit":
"Oh one more thing: Mr McNabb, if you happen to stumble upon this post, I would like to extend you a complimentary invitation to our upcoming Innovative Marketing Conference's CMO Summit - a $1,500 value. Not only would it be fun to have you there to discuss Mercedes as a case study, but you might actually walk away from the event with some valuable lessons on how to do the right thing for your customers." (from "Mercedes - a case study on how to squander a great brand")
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