Blogging is "essential" to a good career

Boy, blogs sure are hot, aren't they? I've been noticing the New York Times regularly quoting bloggers as legitimate sources side by side with witnesses, experts, politicians. And now the Boston Globe has a bit about blogging your way to a job:

"Blogging is good for your career. A well-executed blog sets you apart as an expert in your field."

[...] But pick your topics carefully and have a purpose. ''The most interesting blogs are focused and have a certain attitude," says van Allen. ''You need to have a guiding philosophy that you stick to. You cannot one minute pontificate on large issues of the world and the next minute be like, 'My dog died.' "

[...] Day realized the value of focus after a misguided mashup of his politics and business. (from The Boston Globe)

Of course the blog that you are reading right now is just such a mashup of random topics that interest me. That's probably why my experimentation with putting ads so far has yielded next to nothing. But I am experimenting as much to learn how ads on web pages do and don't work as much as anything.

Posted on April 16, 2006 and filed under Life, Technology.