Seth Godin has good insights

Check out this post where Seth Godin gives some really good ideas about how Apple might have better handled the price change of the iPhone. See it in Seth's Blog:

-- Free exclusive ringtones, commissioned from Bob Dylan and U2, only available to the people who already had a phone. (This is my favorite because it announces to your friends--every time the phone rings--that you got in early). -- Free pass to get to the head of the line next time a new hot product comes out. -- Ability to buy a specially colored iPod, or an iPod with limited edition music that no one else can buy.The key is to not give price protection to early buyers (that's unsustainable as a business model) but to make them feel more exclusive, not less.

(from: How to spend $20 million)


Posted on September 9, 2007 and filed under Life, Technology.