The other day I referenced an article questioning the motivation and effectiveness of large scale strategic planning exercises in universities today.
In this vein I was interested to see this article describing how certain organizations have totally thrown open the process of developing and communicating strategy by employing some good old crowd sourcing.
"In 2009, Wikimedia1 launched a special wiki—one dedicated to the organization’s own strategy. Over the next two years, more than 1,000 volunteers generated some 900 proposals for the company’s future direction and then categorized, rationalized, and formed task forces to elaborate on them.
The result was a coherent strategic plan detailing a set of beliefs, priorities, and related commitments that together engendered among participants a deep sense of dedication to Wikimedia’s future.
Through the launch of several special projects and the continued work of self-organizing teams dedicated to specific proposals, the vision laid out in the strategic plan is now unfolding." (from The Social Side of Strategy)