I love sriracha sauce, do you?

Just tonight I squirted a few shots of Sriracha on my multi-layered-grilled-vegetable parmigiana. And now there's an article about Sriracha in Business Week!

"...Like ketchup, sriracha is a generic term, its name coming from a port town in Thailand where the sauce supposedly was conceived. When people in America talk about sriracha, what they’re really talking about is Huy Fong’s version. It’s been name-checked on The Simpsons, is featured prominently on the Food Network, and has inspired a cottage industry of knockoffs, small-batch artisanal homages, and merchandise ranging from iPhone cases to air fresheners to lip balm to sriracha-patterned high heels… " (from BusinessWeek)

Just writing this blog post is making my mouth water! And, yeah, so I also learned that I had been pronouncing it wrong the whole time. It's 

Sriracha